Background:
Ono Academic College offers a variety of Academic Degrees and courses. One of its most sought after Degrees is its unique Bachelor Degree Program in Advertising and Marketing Communications.


Objective:

Situating the Program in Advertising and Marketing Communications as a leading program in its field. The challenge was not only getting to potential students but to gather the attention of Key figures in the advertising business which are the future employers of the program graduates.

 

Solution:

In order to get to the biggest people in the advertising industry we had to give them what they love – Themselves!
We joined forces with the talented actor and comedian Guri Alfi to create a web series called: ‘Guri Alfi talks with advertisers about advertising. 9 episodes with embedded marketing”.
On every episode Guri focuses on a different aspect of advertising and discusses them with Advertisers.
Outcomes and benefits: 

9 hysterical episodes made, Gathered almost 200,000 views.
More important – the campaign received great exposure on advertising blogs and websites such as Ice, Globes, Mizbala and many more wrote about the series – making sure our message got to the ears we were aiming for.

 

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