Background:

In February 2014, Delek-Menta launched its new payment services which allows costumers to pay their bills at Menta convenient stores at any hour.


Objective:

Launching the new service to a wide audience and increase awareness to the new service.

 

Solution:

Menta Blog – In order to make a broad and effective move we created a content blog in which we conveyed our two leading campaign messages:
‘Everything in one stop’ and ‘a more convenient world’

We uploaded colorful and engaging blog posts about finances, home budget management and everything about convenience, food and coffee.
The engaging content drew people to the blog where they were exposed to the new service.

 

Outcomes and benefits:  Over 10,000,000 exposures and over 100,000 unique entries to the new Blog.

 

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